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3×3 announces the launch of a new retail membership program for the alcoholic beverage industry

By on June 4, 2021 0


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Independent retailers can now harness the power of data and discover new artificial intelligence programs to improve customer engagement with a free 3 × 3 membership package

New York, NY, June 3, 2021 – 3 × 3, a data-driven customer engagement partner for brands and retailers in the beer, wine and spirits industry, is pleased to announce the launch of a new retailer membership program for liquor retailers. Membership will help retailers find new digital ways to engage customers and sell more products.

As the alcoholic beverage industry moves towards more omnichannel sales strategies, there is an increased need for digital resources to help retailers, grocers and brands navigate a world impacted by COVID. They need tools that can attract new customers, build loyalty, drive sales, and grow profits faster and more efficiently.

Bringing together the expertise of several alcohol and tech industry veterans, 3 × 3 combines marketing technology with expert knowledge to help partners connect with buyers who will discover new products that they like. 3 × 3 is proud to support the independent retail industry with a free membership program driven by expert content and industry partnerships that will help businesses make validated, data-driven decisions to increase their business. sales. Membership will provide retailers with marketing tips to attract and nurture shoppers, as well as quick access to new 3 × 3 loyalty tools that can engage shoppers in the digital space. Overall, membership enables retailers to build valuable relationships that broaden the business footprint with customers, old and new.

“As competition with e-commerce giants and big box stores increases in the alcoholic beverage industry, our goal is to level the playing field by providing independent retailers with consumer data that can help attract new customers as efficiently as possible, ”says 3 × 3 CEO Mike Provance, PhD. “The independent channel is our heart and soul. Our goal with this new 3 × 3 Retailer Membership Program is to provide digital engagement tools for the independent retail industry with no barriers to entry. Through our partnerships with LiveRetail and Barcart, we can offer members opportunities to reach new audiences and increase sales ”.

Benefits for those taking advantage of the 3 × 3 Retailer Membership Program will include:

  • Weekly, action-packed articles exclusively for members
  • Monthly reports, located in metropolitan areas, on category trends and top-selling products
  • Monthly email newsletter with quick links to localized articles and trend reports
  • First access to new 3 × 3 engagement and loyalty features, like our Flavor Profile API and fully facilitated sweepstakes programs
  • Opportunities to participate in 3 × 3 brand partner marketing and innovation campaigns
  • Free Facebook posts via LiveRetail
  • Priority access to paid transactional campaigns, facilitated by LiveRetail via Facebook
  • Free fulfillment partnership with Barcart to increase orders for specific branded products

To register, alcoholic beverage retailers must visit https://hubs.li/H0PxNW30 and share their name and email.

Major organizations and conferences in the alcoholic beverage industry such as the United States Distilled Spirits Council and Convent Bar recognized the importance of versatile digital solutions at the retail and brand level, and identified 3 × 3 as one of the leading marketing and data analytics technology companies to help lead the way for their members.

This month, 3 × 3 CEO Mike Provance, PhD, will launch the 3 × 3 Retailer Membership Program at Alcoholic Beverage Retailers Conference 2021 in Austin, Texas. On June 8, Provance will host a seminar that will discuss changes in digital marketing technology that will affect the way alcoholic beverage retailers manage and control their marketing. With the retail industry investing heavily in digital, many small businesses may need to take a step back to find their way. The session will provide participants with practical advice and best practices for making proactive changes around safer and more effective marketing.

To learn more about 3 × 3 and the 3 × 3 Retailer Membership Program, please visit 3 × 3.us. To learn more about the service capabilities of 3 × 3 offerings or for market insight, register to attend the 2021 Beverage Alcohol Retailers Conference or register for the Untapped Retail Newsletter, powered by 3 × 3.

About 3 × 3

3 × 3 helps alcohol brands and independent retailers create a better future. 3 × 3 is a data-driven customer engagement partner for brands and retailers in the beer, wine and spirits industry. We combine marketing technology with expert knowledge to help them connect with buyers who will love their products. For more information on 3 × 3, or to learn more about how to become a business partner, please visit www.3 × 3.us.

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